News Reel

• Cisco Pushes Limits of LinkedIn's Messaging Platform February 7, 2012
  Some 140,000 "chief experience officers" are shown the same video ad in biggest use of InMail to date. […]
• Subway Taps MediaCom for U.S. Digital Ad Spending February 6, 2012
  Subway's 2011 investment in Internet ads was $12.7 million, per Kantar. […]
• Super Bowl Ads 2012: Winners and Losers February 6, 2012
  Did any of the $3.5 million TV spots successfully tap social and interactive channels? Digital marketers weigh in. […]
• Dog Days of Winter for NJ Devils Social Media Program February 6, 2012
  NHL team's successful social media program has become its leading sponsorships money maker. […]
• Nokia, Pepsi, and Coach Go Social for Chinese New Year February 6, 2012
  Brands strive to strike an emotional chord in Mainland China with campaigns taking place on social networks. […]
• Twitter: Not Just for Grown-Ups Any More [Research] February 6, 2012
  Three reasons why teens are moving to Twitter. […]
• 5 Questions That Yahoo's New CEO Must Address February 6, 2012
  The company's success hinges on Scott Thompson's answers to these questions. […]